Shopify Store Creation – Course

1000+ Students

Online/Physical Lectures

7-8 Sessions

1 Hour Session

Mon-Fri/ Weekend

Note: The specific topics and their number covered in each lecture may vary based on the instructor's teaching style and the pace of the course. This outline here provides a general overview of the content that can be covered in the 7 to 9 lectures.

1. Store Setup and Theme Customization

In this foundational module, students will learn to create a professional Shopify store from scratch — no coding or technical experience required. The focus is on developing a visually appealing, high-converting online store that aligns with brand identity and user experience best practices.

Key Learning Areas:

• Shopify Account Configuration: Step-by-step walkthrough on creating, verifying, and setting up a Shopify account, including store preferences, currencies, and tax settings.

• Domain and Navigation Setup: Understanding how to connect a custom domain, set up primary and secondary menus, create collection pages, and structure navigation for better user experience and SEO.

• Theme Selection: Comparison between free and premium themes, including criteria for choosing responsive, lightweight, and conversion-focused themes.

• Theme Customization Techniques: Utilizing Shopify’s Online Store 2.0 editor with drag-and-drop sections, integrating branded visuals, and adjusting layouts for better storytelling.

• Brand Identity Integration: Uploading logos, setting brand colors, choosing typography that matches brand personality, and applying consistent design elements across pages.

• Homepage Optimization: Crafting a persuasive homepage layout that includes hero banners, featured products, testimonials, and call-to-action sections to boost engagement.

• Product Page Customization: Designing product templates with enhanced visual hierarchy — adding product videos, size charts, FAQs, and variant selectors.

• Mobile Responsiveness: Testing the store on mobile and tablet views, adjusting image ratios, and optimizing for fast load times and touch-friendly navigation.

By the end of this module, students will confidently launch a fully branded, mobile-optimized, and professional Shopify storefront ready for sales.

2. Dropshipping and App Integrations

This module dives into the mechanics of dropshipping — enabling students to sell global products without maintaining physical inventory. The focus is on automation, product sourcing, and the strategic use of apps that simplify operations.

Key Learning Areas:

• Understanding the Dropshipping Model: Comprehensive overview of how dropshipping works, its profit margins, fulfillment process, and common pitfalls to avoid.

• Supplier Connection: Setting up integrations with reliable suppliers from AliExpress, CJ Dropshipping, and Spocket. Students will learn how to evaluate supplier ratings, shipping times, and product quality.

• Automation Tools: Installing and configuring DSers, Zendrop, or Oberlo to manage product imports, automate order fulfillment, and sync stock updates.

• Essential App Setup: Implementing review systems like Loox or Judge.me to build trust, adding dynamic trust badges, integrating currency converters, and enabling upsell features to boost average order value.

• Performance and Scalability: Using automation to scale product listings efficiently and maintaining a healthy balance between price competitiveness and profit margin.

After completing this section, students will have a fully integrated and automated dropshipping system, capable of running with minimal manual effort.

3. Conversion Optimization and Upsells

Once a store is live, the next step is maximizing conversions and revenue. This module focuses on optimizing every stage of the customer journey — from the first visit to post-purchase engagement.

Key Learning Areas:

• Compelling Product Descriptions: Learning copywriting frameworks that emphasize benefits, storytelling, and emotional triggers to persuade customers.

• Psychological Triggers: Implementing urgency and scarcity tools like countdown timers, limited stock messages, and social proof pop-ups to increase purchase intent.

• Upselling and Cross-Selling Strategies: Creating bundle offers, volume discounts, post-purchase upsells, and in-cart add-ons to increase average order value.

• Trust and Credibility Boosters: Enhancing checkout pages with payment method icons, verified trust seals, and customer testimonials to reduce cart abandonment.

• Data-Driven Optimization: A/B testing product pages, CTAs, and checkout layouts to determine the highest-converting designs.

Students completing this module will be equipped to implement advanced conversion optimization strategies that significantly boost sales performance.

4. Analytics and Performance Tracking

In this data-driven module, students will learn to monitor, measure, and optimize their store’s performance through key analytics tools. Understanding data is crucial to making informed decisions that drive growth.

Key Learning Areas:

• Shopify Analytics Mastery: Navigating the analytics dashboard to track sales trends, traffic sources, and customer behavior.

• Understanding KPIs: Learning the meaning and importance of metrics such as conversion rate, average order value (AOV), returning customer rate, and customer lifetime value (CLV).

• Integrating Google Analytics 4 (GA4): Setting up GA4 with Shopify for deeper audience insights and behavioral data tracking.

• Facebook Pixel Integration: Learning how to install and verify the Facebook Pixel to track ad conversions, create custom audiences, and optimize ad campaigns.

• Performance Reporting: Creating weekly and monthly reports to analyze marketing effectiveness, product performance, and revenue patterns.

By mastering this module, students will be able to make data-backed decisions that enhance store profitability and marketing ROI.

5. Email and Retention Marketing

This advanced module emphasizes customer retention — a critical factor for sustainable business growth. Students will learn to design personalized communication flows that nurture long-term relationships and repeat purchases.

Key Learning Areas:

• Email Marketing Automation: Setting up automated workflows using Klaviyo or Shopify Email, including welcome, abandoned cart, and post-purchase sequences.

• Recovering Lost Sales: Crafting persuasive abandoned cart recovery emails with incentives and urgency-based messaging.

• Customer Segmentation: Creating audience segments based on purchase history, frequency, and engagement level to deliver more relevant campaigns.

• Post-Purchase Engagement: Designing follow-up emails to encourage product reviews, referrals, and upsells.

• Loyalty and VIP Programs: Implementing loyalty systems to reward frequent buyers and increase brand advocacy.

• Performance Tracking: Monitoring open rates, click-through rates, and conversions to continually refine campaigns.

By the end of this module, students will have the expertise to create high-performing retention strategies that turn one-time buyers into loyal, repeat customers — a key to long-term Shopify success.