Digital Marketing – Course

1000+ Students

Online/Physical Lectures

7-8 Sessions

1 Hour Session

Mon-Fri/ Weekend

Note: The specific topics and their number covered in each lecture may vary based on the instructor's teaching style and the pace of the course. This outline provides a general overview of the content that can be covered in the 7 to 9 lectures.

Digital Marketing Mastery

Become a complete digital marketer with expert-level skills in SEO, social media marketing, paid advertising, and marketing automation. This course is designed for beginners and intermediate learners who want to gain hands-on experience in real-world digital marketing strategies. Each module combines theory with practical implementation, ensuring you not only learn but also apply every concept effectively to grow online businesses or manage client campaigns confidently.

Module 1: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the foundation of digital visibility. It enables your website or content to rank higher on Google and other search engines organically—meaning you get free, consistent traffic without paying for ads.

You’ll dive deep into the mechanics of how search engines work, from understanding Google’s ranking algorithms to optimizing your site for user experience and intent.

What You Will Learn:
You’ll master keyword research using advanced tools like Ahrefs, SEMrush, Ubersuggest, and Google Search Console. Learn how to identify profitable keywords, assess search intent, and analyze competitors to find untapped ranking opportunities.

You’ll also gain expertise in On-Page SEO, learning how to optimize meta tags, headings, internal linking structures, and multimedia elements for better engagement. In Off-Page SEO, you’ll discover strategies for building high-authority backlinks, improving domain authority, and managing brand reputation through outreach and guest posting.

The module also covers Technical SEO, focusing on improving site speed, mobile responsiveness, crawlability, and indexing. You’ll learn how to fix site errors, structure URLs, implement schema markup, and use Core Web Vitals for performance optimization.

Skills You Will Gain:

• Conduct advanced keyword research and competitive analysis.

• Write SEO-optimized blogs, product pages, and web copy that converts.

• Use Google Analytics and Search Console for performance tracking.

• Enhance website architecture, loading speed, and mobile usability.

• Build high-quality backlinks and improve online visibility through content marketing.

Module 2: Social Media Marketing (Facebook, Instagram, TikTok)

Social media marketing is one of the most powerful tools to build brand awareness, engage audiences, and drive conversions. In this module, you’ll learn both organic and paid strategies to dominate platforms like Facebook, Instagram, and TikTok.

You’ll understand the psychology behind social engagement, learn how social algorithms prioritize content, and develop a full-fledged content marketing strategy.

You Will Learn:

• How to identify your target audience and tailor content for maximum reach and engagement.

• How to create viral content using trending sounds, challenges, and storytelling.

• How to design and maintain a content calendar for consistent posting.

• How to use analytics to track post performance and adjust strategy.

• Monetization strategies, including brand deals, affiliate promotions, influencer collaborations, and social shop integrations.

• Best practices for paid social campaigns using Facebook Ads Manager, Instagram Boosting, and TikTok Ads.

By the end of this module, you’ll be able to grow social accounts from zero to thousands of followers, build strong brand loyalty, and generate sales directly through social channels.

Module 3: Content Strategy and Copywriting

Content is what attracts, while copywriting is what converts. This module teaches how to strategically craft messages that not only inform and entertain but also drive action.

You’ll learn how to build a content marketing strategy that aligns with brand goals, audience intent, and SEO objectives. You’ll explore frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution), which professional copywriters use to write persuasive sales pages, landing pages, and social media captions.

You Will Learn:

• How to craft compelling content for different stages of the customer journey—awareness, engagement, conversion, and retention.

• Storytelling techniques that emotionally connect with audiences.

• How to create educational, promotional, and entertaining content that builds trust and authority.

• Copywriting secrets for email marketing, ad copy, landing pages, and product descriptions.

• Tools for idea generation like AnswerThePublic, BuzzSumo, and ChatGPT prompts for content planning.

By mastering this module, you’ll be able to turn simple messages into high-converting campaigns and communicate effectively across all platforms.

Module 4: Paid Advertising (Google, Meta, TikTok)

Paid advertising accelerates growth by delivering immediate visibility and targeted traffic. In this module, you’ll learn the complete process of running profitable ad campaigns on Google, Facebook/Instagram, and TikTok.

You’ll understand how to define objectives, set up audience targeting, create high-performing ad creatives, and optimize campaigns for maximum ROI.

You Will Learn:

• How to use Google Ads for search campaigns targeting high-intent buyers.

• How to create Meta Ads for remarketing, conversion tracking, and lead generation.

• How to set up TikTok Ads to reach younger audiences and capitalize on viral trends.

• How to design ad creatives using Canva, CapCut, and Meta Creative Hub.

• How to read analytics reports and measure cost per lead (CPL), click-through rate (CTR), and return on ad spend (ROAS).

• How to run A/B tests to determine which ad creatives or copy perform best.

You’ll finish this module knowing how to launch, manage, and scale ad campaigns for both personal brands and clients.

Module 5: Sales Funnels and Marketing Automation

Sales funnels are the backbone of modern marketing. They turn cold audiences into loyal customers through a structured, automated process. This module teaches how to create, design, and automate funnels using real tools and strategies used by professionals.

You’ll learn the journey from Awareness to Action, including capturing leads, nurturing them, and converting them using email and chatbot automation.

What You Will Learn:

• How to design a high-converting funnel using tools like ClickFunnels, Systeme.io, or WordPress plugins.

• How to integrate email marketing with tools like Mailchimp, ConvertKit, and Klaviyo.

• How to build WhatsApp or Messenger chatbots using platforms like ManyChat or BotPress for instant responses and 24/7 engagement.

• How to set up automated follow-up sequences, abandoned cart reminders, and personalized offers.

• How to analyze funnel performance using metrics like conversion rate, open rate, and lifetime customer value.

By the end of this module, you’ll have the ability to design full marketing systems that run on autopilot—attracting, nurturing, and converting leads without manual effort.