Amazon Private Label & Wholesale - Course

1000+ Students

Online/Physical Lectures

7-8 Sessions

1 Hour Session

Mon-Fri/ Weekend

Note: The specific topics and their number covered in each lecture may vary based on the instructor's teaching style and the pace of the course. This outline provides a general overview of the content that can be covered in the 7 to 9 lectures.

Amazon FBA Mastery: From Product Research to Scalable Success

Whether you’re a complete beginner or already managing online sales, this module will guide you through every essential step of building a profitable Amazon business — from discovering high-potential products to creating optimized listings, mastering advertising, and scaling sustainably.

1. Advanced Product Research & Sourcing

This is the cornerstone of your Amazon journey. The right product selection not only simplifies marketing but also ensures long-term stability and profitability.

What You’ll Learn:

You’ll go beyond basic product discovery by learning advanced research formulas and data-driven validation methods. You’ll master how to identify “golden gap” opportunities using the formula:

High demand + Low competition + Healthy profit margins = Winning Product

Key Criteria for Winning Products:

• Optimal Price Range: Between $15 – $100 for better conversion and manageable returns.

• Low Fulfillment Cost: Lightweight, non-fragile, and easy to ship globally.

• Evergreen Appeal: Consistent year-round demand with low seasonality.

• Strong Review Opportunity: Compete in niches where top sellers have fewer than 500 reviews.

Advanced Research Techniques:

• Use tools like Jungle Scout, Helium10, and Keepa to analyze search trends, pricing history, and competitor performance.

• Study “under-served niches” by analyzing customer pain points and review feedback.

• Validate demand with keyword search volume, estimated sales, and historical trends.

Product Sourcing Mastery:

Source strategically from Alibaba, 1688, or local manufacturers depending on your product category, customization needs, and MOQ flexibility. Learn how to:

• Negotiate prices and lead times directly with verified suppliers.

• Request pre-production and third-party quality inspections.

• Develop long-term supplier relationships for brand consistency and faster restocking.

2. Listing Creation & SEO Optimization

Your product may be excellent, but without a powerful listing, it won’t convert. In this stage, you’ll learn to transform your product page into a sales machine.

What You’ll Learn:

• SEO-Based Title Creation: Integrate primary and secondary keywords while keeping titles readable and persuasive.

• Conversion-Focused Copywriting: Craft bullet points using a problem–solution–benefit framework to connect emotionally with your audience.

• Visual Storytelling: Use lifestyle imagery, infographics, and comparison visuals to enhance trust and engagement.

• A+ Content (EBC): Design premium visuals and brand modules that improve conversion rates and establish brand authority.

• Backend Keywords: Leverage hidden keywords to improve discoverability without cluttering your visible content.

Pro Tip:

Conduct a reverse ASIN lookup using Helium10 or Cerebro to extract your top competitors’ performing keywords, then integrate those strategically across your listing.

3. Advanced PPC Advertising & Scaling Strategy

Amazon PPC (Pay-Per-Click) advertising is the fastest way to gain visibility, rank organically, and generate early traction.

What You’ll Learn:

• Campaign Types & Goals: Learn to build both automatic and manual campaigns, optimize bids, and target long-tail keywords for higher ROI.

• ACoS & TACoS Management: Understand the difference between Advertising Cost of Sales (ACoS) and Total ACoS to track true profitability.

• Bid Adjustment Strategy: Identify profitable search terms from automatic campaigns and transfer them to manual campaigns for better control.

• Negative Keyword Strategy: Reduce wasted spend by continuously eliminating low-converting search terms.

• Scaling with Data: Gradually increase ad budgets for top-performing campaigns while maintaining a target profit margin.

Advanced Scaling Techniques:

• Use PPC data to guide future product launches.

• Apply dayparting (running ads during high-converting hours).

• Utilize tools like Sellerboard or Adtomic for automated PPC optimization.

4. Tools & Automation for Efficiency

Automation separates beginners from professionals. Instead of doing repetitive tasks manually, use advanced tools that save time, reduce errors, and give you data-backed insights.

Recommended Tools:

• Jungle Scout: For advanced product validation, keyword research, and niche tracking.

• Helium10: For listing optimization, keyword rank tracking, and inventory forecasting.

• Keepa: To analyze price history, sales rank trends, and spot unstable product markets.

• Sellerboard: To track net profits, advertising performance, and ROI analytics in real time.

• ChatGPT & AI Tools: For faster content generation, A/B testing ad copy, and listing optimization.

Automation Benefits:

• Maintain pricing consistency using automated repricers.

• Monitor inventory and sales velocity automatically to avoid stockouts.

• Receive alerts for hijackers or listing suppressions instantly.

5. Account Management & Growth Strategy

Once your store is running, managing performance and scaling efficiently becomes crucial.

What You’ll Learn:

• Order & Inventory Management: Track stock levels, reorder timing, and logistics using Amazon’s FBA dashboard or third-party tools.

• Customer Experience Management: Handle messages, returns, and feedback professionally to build long-term trust.

• Account Health Monitoring: Avoid policy violations by maintaining excellent order defect rates and quick response times.

• Review Strategy: Encourage authentic reviews through follow-up emails and product inserts (within Amazon’s terms of service).

Growth Strategy Roadmap:

• Beginner Stage: Focus on launching your first product, optimizing your listing, and gathering initial reviews.

• Intermediate Stage: Expand your catalog with 2–5 complementary products and build a branded storefront.

• Advanced Stage: Register your brand through Amazon Brand Registry, protect your IP, and expand internationally to marketplaces like the UK, Canada, or UAE.

• Long-Term Vision: Transition from a product seller to a brand builder — develop your own packaging, marketing assets, and loyal customer base.